Media

Role Overview

Owns zera's creative output end to end — concept, storyboard, and plan, then the full production of video, website visuals, posters, and print. Captures photo and video across school life, edits and grades it, and keeps a tagged, rights-cleared media library. Produces the campaign assets [[Marketing]] runs on, and supports campaigns and events on the ground. Guards brand consistency in everything zera puts out. Media conceives, produces, and archives; [[Marketing]] directs the message, publishes, and distributes. Reports to the Administrative & Creative Director.

Key Responsibilities

Develop creative concepts, storyboards, and production plans for video, web, and print
Execute production end to end — shoot, edit, grade, design, deliver
Capture photo and video across events, sessions, and daily school life
Maintain the media library: tagging, retrieval, consent and usage rights, archiving
Produce campaign assets and support marketing campaigns, events, and activities
Keep every zera communication visually on-brand, and hold the pre-release QC gate

How the seven processes fit together

        briefs in — MKT01 · MKT03 · MKT06 · MKT07 · MKT09
                            │
                            ▼
        MED01 Creative Development & Pre-Production
        (concept · script · storyboard · layout · plan)
                            │
              ┌─────────────┴─────────────┐
              ▼                           ▼
        MED02 Capture              MED04 Design & Web
        (shoot · consent)          (posters · social · print · pages)
              │                           │
              ▼                           │
        MED03 Post-Production             │
        (edit · grade · sound)            │
              └─────────────┬─────────────┘
                            ▼
        MED07 Brand & QC gate  ◄── brand direction from MKT10
                            │
              ┌─────────────┴─────────────┐
              ▼                           ▼
        MED05 Library              [[Marketing]] publishes
        (file · tag · rights)      (MKT04 · MKT06)

   MED06 Campaign & Event Support runs alongside — ad variants, on-site
   coverage, testimonials, listing photos — and feeds back into MED01.

Rule of thumb: every deliverable enters through MED01 and leaves through MED07. Media never publishes — MED07 hands to [[Marketing]].

Processes

MED01 — Creative Development & Pre-Production

Objective: Turn a request or an idea into an agreed creative plan before a camera or a design file is opened. Scope: Intake and brief clarification, concept development, scripting and storyboarding, shot lists, layout concepts for print and web, schedule and resourcing, concept sign-off. Out of scope: Campaign strategy and channel choice → MKT01/MKT06 · message and positioning → MKT10 · execution → MED02/MED03/MED04. Frequency: per production · Approval: Media (routine); Administrative & Creative Director (campaign-level, budget, new series) · Tools: 5 Production/Video Scripts/_Template.md, storyboard, moodboard, production plan · Coordinates with: [[Marketing]], Administrative & Creative Director, event organisers, Cambridge Coordinators

Take the brief — purpose, audience, channel and spec, deadline, budget — and log it in the pipeline ([[Production]])
Agree the single message with [[Marketing]] and check it against MKT10's messaging before designing anything around it
Develop the concept — idea, angle, tone — and test it against zera-os: the child is the story, the school is the soil
Video: write the script in Video Scripts/ from _Template.md, then storyboard it shot by shot — framing, location, talent, audio
Posters, social, print: produce layout concepts — hierarchy, imagery, copy blocks, sub-brand and colour
Website: map the page with [[Marketing]] — sections, content blocks, imagery, calls to action (MKT04 owns the copy and the CTA)
Build the production plan: shoot days, locations, talent, gear, crew, edit time, delivery date
Get concept sign-off before production starts — Media for routine work, the Director for campaign-level or a new series

MED02 — Photo & Video Capture

Objective: Get the footage and stills the plan calls for, legally and on schedule. Scope: Shoot-day execution against MED01's storyboard and shot list, consent collection, same-day backup, capture logging. Out of scope: Concept and shot list → MED01 · selection and grading → MED03 · equipment purchase → Administrative & Creative Director (procurement). Frequency: per the production plan and events calendar · Approval: Media (routine); Administrative & Creative Director (shoots involving zera PLUS students, homeschool spaces, or external venues) · Tools: camera, audio, lighting, consent forms · Coordinates with: [[Marketing]], Head of Pastoral (events calendar, parent community), event organisers, programme leads

Confirm access, timing, and space with the event organiser or programme lead
Collect signed talent consent — parent/student release — before the shoot day, not after. No consent, no capture ([[Video Production Checklist]] step 1)
Clear restricted subjects before rolling: homeschool seating and room layout, readable student work, recognisable zera PLUS faces
Shoot to the storyboard and shot list — cover the plan first, then hunt the unplanned moment
Capture audio properly: dedicated sound, room tone, and a backup track
Back up raw files the same day to production storage — raw footage and edit projects never live in the vault ([[Production]] convention)
Log the capture — event, date, programme, consent status, storage location — so MED03 and MED05 can pick it up

MED03 — Post-Production (Edit, Grade & Sound)

Objective: Turn raw capture into a finished, publishable cut or image set at a consistent zera standard. Scope: Culling and selection, edit, colour grade, sound mix, subtitles, exports per channel spec, revision rounds. Out of scope: Concept and storyboard → MED01 · design-only assets → MED04 · brand and risk sign-off → MED07. Frequency: after each capture / per deadline · Approval: Media (the cut); [[Marketing]] (content review, after MED07) · Tools: Premiere / DaVinci / Lightroom / Audition · Coordinates with: [[Marketing]] (review)

Cull the raw set and select the strongest frames and takes
Assemble to the storyboard, then cut for pace — energy has to hold to the last frame, no flat middle
Colour-correct and grade to a consistent on-brand look; keep exposure and colour even scene to scene
Mix sound — voice clear over music everywhere, music ducks under speech, checked in mono and on a phone speaker
Subtitle in both languages — 2 lines, inside the safe area, all the way to the end
Export per channel spec and ratio (reel 9:16, feed 1:1 / 4:5, web 16:9, print resolution)
Send the draft for review, revise, lock — then take it through MED07 before it leaves Media
Flag hero stills and priority clips for [[Marketing]]

MED04 — Design & Web Production

Objective: Produce the non-video creative — posters, social graphics, print, and website visuals — to spec and on brand. Scope: Poster and flyer design, social graphics and ad creative, banners and signage, print-ready artwork, website page design, imagery, and build-ready assets. Out of scope: Website content, copy, SEO and CRO → MKT04 · publishing and scheduling → MKT04/MKT06 · site deployment → Administrative & Creative Director. Frequency: as requested; social ongoing · Approval: Media (routine); [[Marketing]] (campaign creative); Administrative & Creative Director (print spend, structural site design) · Tools: Adobe Creative Suite / Figma / Canva / brand kit · Coordinates with: [[Marketing]] (spec, deadline, copy), Administrative & Creative Director (web build and deploy), print vendors

Take the approved concept and layout direction from MED01
Pull the correct sub-brand assets from the brand kit — Education / International / Pre / PLUS decides the logo and the colour
Source imagery from the library (MED05) or commission a capture (MED02) — never an unlicensed or unconsented image
Design to the channel spec: size, ratio, bleed, safe area, file format
Print: proof at full size, check bleed and CMYK, get a proof approved before the order goes out
Website: design the page or section, prepare optimised and correctly named build-ready assets, hand over with the layout spec — [[Marketing]] supplies copy and CTA (MKT04), the Administrative & Creative Director deploys
Send the draft for review and revise
Take the final through MED07, deliver, and file it in the library (MED05)

MED05 — Media Library & Asset Rights

Objective: Make every finished asset findable, reusable, and legally clear to use. Scope: Filing and naming, tagging, the consent and usage-rights register, retention and archiving, the evergreen master registry, library health. Out of scope: Grading and design → MED03/MED04 · raw footage → production storage, not the vault. Frequency: ongoing; quarterly audit · Approval: Media · Tools: shared drive / DAM / tagging scheme / [[Brand Films]] registry · Coordinates with: [[Marketing]], HR (onboarding films), departments

File finished assets to the agreed folder structure and naming convention
Tag every asset — event, date, programme, sub-brand, people, campaign, usage rights
Keep the consent and rights register alongside the asset: who consented, to what use, until when
Register finished evergreen masters in [[Brand Films]] (General/Brand/) so HR onboarding and events can draw on them
Move wrapped productions to _archive/; remove duplicates and rejects
Maintain an index so [[Marketing]] and departments can self-serve, respecting channel folder access
Apply retention — pull assets whose consent has lapsed or whose talent has left; re-clear before reuse
Audit quarterly for gaps, mistags, quality, and rights expiry; report the state to the Administrative & Creative Director

MED06 — Campaign & Event Support

Objective: Give [[Marketing]] the creative its campaigns run on, and cover activities on the ground. Scope: Campaign asset kits, multi-variant ad creative, on-site event coverage and same-day turnaround, testimonial production, listing and profile imagery. Out of scope: Campaign strategy, targeting, budget, publishing → MKT01/MKT03/MKT06 · lead capture and qualification → MKT02. Frequency: per the campaign and events calendar · Approval: Media (routine); Administrative & Creative Director (campaign-level) · Tools: per medium · Coordinates with: [[Marketing]] (MKT03, MKT06, MKT07, MKT09), Admission Office, event organisers

Take the campaign brief from MKT01/MKT06 and build the asset kit — every size and ratio the channel mix needs, from one concept
Paid ads (MKT06): produce several creative variants per campaign for A/B testing, on the campaign's optimisation cycle
Events (MKT03): cover mall carts, education fairs, mini open days and trial classes — shoot to a brief and deliver same-day stories and reels while the event is still live
Referrals (MKT07): brief, film, and cut family testimonials, with consent handled under MED02
Reputation (MKT09): keep current, accurate photography flowing to the Google Business Profile and listings
Agree the turnaround at intake for each request type — routine social asset, campaign kit, event same-day, full video — and hold to it
Deliver through MED07 to [[Marketing]] to schedule and publish — Media never publishes
Report output volume and turnaround to the Administrative & Creative Director, feeding MKT05

MED07 — Brand Consistency & Creative Standards

Objective: Make sure everything zera puts out looks like zera and is safe to publish. Scope: Brand-kit and template stewardship, visual consistency across every channel and department, the pre-release QC gate, creative standards for anyone producing zera materials. Out of scope: Positioning, messaging, and final external release sign-off → MKT10 · reputation and issues comms → MKT09. Frequency: every deliverable; annual standards review · Approval: Media (visual application); [[Marketing]] MKT10 (message and final release) · Tools: [[Brand Guide]] / [[Logo Usage]] / [[Sub-Brands]] / brand kit / [[Video Production Checklist]] · Coordinates with: [[Marketing]] (MKT10), Administrative & Creative Director, all departments

Steward the brand kit and templates — logos, sub-brands, colour, type, motion, ending animations — and keep them the only source anyone pulls from
Apply the brand direction set by MKT10: Media owns how the brand looks; MKT10 owns what it says and gives the final release sign-off
Run every video through [[Video Production Checklist]] before delivery — 5 gates, 22 checks: approvals, bilingual copy, brand assets, sound and picture, publish risk
Apply the same gates to posters, print, and web — correct sub-brand and logo, UK English, simplified Malaysian Chinese, zera lowercase, names and dates checked by a person
Hold the risk rules absolutely: no homeschool layouts, no readable student work, no recognisable PLUS faces, no promise we can't keep, no comparison to other schools, vision and mission quoted word for word
Check the tone, not only the boxes — if it makes the school the hero instead of the student, the tone is wrong even when every box is ticked
Give departments templates and a short standards note so materials made outside Media still land on brand; review external-facing work before it goes out
Review the standards and the checklist annually with MKT10 and the Administrative & Creative Director — update the published bilingual version in the same edit

[[Production]] — what's in the pipeline right now
[[Video Production Checklist]] — the 22 per-video QC checks MED07 runs
[[Brand Films]] — the evergreen master registry
[[Brand Guide]] · [[Logo Usage]] · [[Sub-Brands]] — the brand rules MED04 and MED07 apply
[[Values zera-os]] — the culture behind the risk rules
[[Marketing]] — the counterpart role: directs the message, publishes, distributes