{ "$schema": "https://zera.axon.commun.cloud/brand/brand.schema.json", "name": "Zera Education", "year": 2024, "vision": "We are a school that shapes students' character and inspire them to be leaders of tomorrow.", "mission": [ "To provide the finest education for all.", "To cultivate a positive learning environment that champions Curiosity, Creativity and Collaboration.", "To prepare futurist who are Courageous, Compassionate, and Committed." ], "core_values": [ { "letter": "Z", "value": "Zealous" }, { "letter": "E", "value": "Excellence" }, { "letter": "R", "value": "Resilience" }, { "letter": "A", "value": "Authenticity" }, { "letter": "O", "value": "Open-mindedness" }, { "letter": "S", "value": "Sustainability" } ], "philosophy": "Education is about more than academics — it's about shaping Courageous, Compassionate, and Committed leaders of tomorrow.", "slogan": "Finest education for all.", "tagline": "From a seed to a mighty tree.", "campaign_tagline": "Unlocking Potential: Belonging, Passion, Strength.", "tagline_note": "`slogan` is the main school-facing line. `tagline` is the brand-line/visual identity legacy line (still used in materials). `campaign_tagline` is current marketing campaign.", "statements_source": "https://zera.edu.my/about/welcome (canonical for vision/mission/values; supersedes the 2024 PDF wording)", "source": "Zera Education Visual Identity Guidelines (Adobe Illustrator master, May 2024) for visual rules; zera.edu.my for organizational statements.", "default_subbrand": "edu", "subbrands": { "edu": { "name": "Zera Education", "primary_color": "#0A4F29", "rgb": [ 10, 79, 41 ], "cmyk": [ 89, 41, 98, 44 ], "pms": "6161 CP", "asset_dir": "logos/edu/", "logos": { "horizontal": { "color": "logos/edu/Hrz_Color.png", "black": "logos/edu/Hrz_Black.png", "white": "logos/edu/Hrz_White.png" }, "primary": { "color": "logos/edu/Logo_Color.png", "black": "logos/edu/Logo_Black.png", "white": "logos/edu/Logo_White.png" }, "mark": { "color": "logos/edu/Mark_Color.png", "black": "logos/edu/Mark_Black.png", "white": "logos/edu/Mark_White.png" }, "vertical": { "color": "logos/edu/Vrt_Color.png", "black": "logos/edu/Vrt_Black.png", "white": "logos/edu/Vrt_White_v1.png" } }, "logo_animation": "videos/Edu_Logo_Animation.mp4" }, "intl": { "name": "Zera International School", "primary_color": "#668C4A", "rgb": [ 102, 140, 74 ], "cmyk": [ 64, 27, 88, 9 ], "pms": "2278 U", "asset_dir": "logos/intl/", "logos": { "horizontal": { "lt_bg": "logos/intl/Hrz_LtBG_v1.png", "dk_bg": "logos/intl/Hrz_DkBG_v1.png", "black": "logos/intl/Hrz_Black_v1.png", "white": "logos/intl/Hrz_White_v1.png" }, "primary": { "lt_bg": "logos/intl/Logo_LtBG_v1.png", "dk_bg": "logos/intl/Logo_DkBG.png", "black": "logos/intl/Logo_Black.png", "white": "logos/intl/Logo_White_v1.png" }, "mark": { "lt_bg": "logos/intl/Mark_LtBG_v1.png", "dk_bg": "logos/intl/Mark_DkBG_v1.png", "black": "logos/intl/Mark_Black_v1.png", "white": "logos/intl/Mark_White_v1.png" }, "vertical": { "lt_bg": "logos/intl/Vrt_LtBG_v1.png", "dk_bg": "logos/intl/Vrt_DkBG_v1.png", "black": "logos/intl/Vrt_Black_v1.png", "white": "logos/intl/Vrt_White_v1.png" } }, "logo_animation": "videos/Intl_Logo_Animation.mp4" }, "pre": { "name": "Zera Pre", "primary_color": "#3A7A5E", "rgb": [ 58, 122, 94 ], "asset_dir": "logos/pre/", "note": "Sub-brand added after the 2024 PDF; tokens from internal brandkit.", "logos": { "horizontal": { "lt_bg": "logos/pre/Hrz_LtBG_v1.png", "dk_bg": "logos/pre/Hrz_DkBG_v1.png", "black": "logos/pre/Hrz_Black_v1.png", "white": "logos/pre/Hrz_White_v1.png" }, "primary": { "lt_bg": "logos/pre/Logo_LtBG_v1.png", "dk_bg": "logos/pre/Logo_DkBG_v1.png", "black": "logos/pre/Logo_Black_v1.png", "white": "logos/pre/Logo_White_v1.png" }, "mark": { "lt_bg": "logos/pre/Mark_LtBG_v1.png", "dk_bg": "logos/pre/Mark_DkBG_v1.png", "black": "logos/pre/Mark_Black_v1.png", "white": "logos/pre/Mark_White_v1.png" }, "vertical": { "lt_bg": "logos/pre/Vrt_LtBG_v1.png", "dk_bg": "logos/pre/Vrt_DkBG_v1.png", "black": "logos/pre/Vrt_Black_v1.png", "white": "logos/pre/Vrt_White_v1.png" } } }, "plus": { "name": "Zera Plus Education", "primary_color": "#27829E", "rgb": [ 39, 130, 158 ], "cmyk": [ 82, 37, 28, 2 ], "pms": "633 U", "asset_dir": "logos/plus/", "logos": { "horizontal": { "lt_bg": "logos/plus/Hrz_LtBG_v1.png", "dk_bg": "logos/plus/Hrz_DkBG_v1.png" }, "primary": { "lt_bg": "logos/plus/Logo_LtBG_v1.png", "dk_bg": "logos/plus/Logo_DkBG_v1.png", "black": "logos/plus/Logo_Black_v1.png", "white": "logos/plus/Logo_White_v1.png" }, "mark": { "lt_bg": "logos/plus/Mark_LtBG_v1.png", "dk_bg": "logos/plus/Mark_DkBG_v1.png", "black": "logos/plus/Mark_Black_v1.png", "white": "logos/plus/Mark_White_v1.png" }, "vertical": { "lt_bg": "logos/plus/Vrt_LtBG_v1.png", "dk_bg": "logos/plus/Vrt_DkBG_v1.png" } }, "logo_animation": "videos/Plus_Logo_Animation.mp4" }, "music": { "name": "Zera Music", "primary_color": "#F7B917", "rgb": [ 247, 185, 23 ], "cmyk": [ 3, 29, 100, 0 ], "pms": "7406 U", "asset_dir": "logos/msc/", "note": "Music shares the multipurpose Msc lockup; sub-icons cover Space, Maker, Music, Media.", "logos": { "horizontal": { "lt_bg": "logos/msc/Hrz_LtBG_v1.png", "dk_bg": "logos/msc/Hrz_DkBG_v1.png" }, "primary": { "lt_bg": "logos/msc/Logo_LtBG_v1.png", "dk_bg": "logos/msc/Logo_DkBG_v1.png", "black": "logos/msc/Logo_Black_v1.png", "white": "logos/msc/Logo_White_v1.png" }, "mark": { "lt_bg": "logos/msc/Mark_LtBG_v1.png", "dk_bg": "logos/msc/Mark_DkBG_v1.png", "black": "logos/msc/Mark_Black_v1.png", "white": "logos/msc/Mark_White_v1.png" }, "vertical": { "lt_bg": "logos/msc/Vrt_LtBG_v1.png", "dk_bg": "logos/msc/Vrt_DkBG_v1.png" } }, "sub_icons": { "space": { "icon": "logos/msc/Space_Icon.png", "long": "logos/msc/Space_Long.png" }, "maker": { "icon": "logos/msc/Maker_Icon.png", "long": "logos/msc/Maker_Long.png" }, "music": { "icon": "logos/msc/Music_Icon.png", "long": "logos/msc/Music_Long.png" }, "media": { "icon": "logos/msc/Media_Icon.png", "long": "logos/msc/Media_Long.png" } } } }, "neutrals": { "white": { "hex": "#FFFFFF", "rgb": [ 255, 255, 255 ], "cmyk": [ 0, 0, 0, 0 ] }, "ink_black": { "hex": "#0D0D0D", "rgb": [ 12, 13, 13 ], "cmyk": [ 74, 67, 66, 85 ] }, "silver": { "hex": "#DFDFE7", "rgb": [ 222, 222, 231 ], "cmyk": [ 11, 9, 4, 0 ] } }, "typography": { "primary": { "family": "Oakes Grotesk", "alias": "OG", "weights": [ { "name": "Light", "css_weight": 300, "ttf": "fonts/OG_Light.ttf", "italic_ttf": "fonts/OG_LightItal.ttf" }, { "name": "Regular", "css_weight": 400, "ttf": "fonts/OG_Regular.ttf", "italic_ttf": "fonts/OG_RegItal.ttf" }, { "name": "Medium", "css_weight": 500, "ttf": "fonts/OG_Medium.ttf", "italic_ttf": "fonts/OG_MedItal.ttf" }, { "name": "SemiBold", "css_weight": 600, "ttf": "fonts/OG_SemiBold.ttf", "italic_ttf": "fonts/OG_SBoldItal.ttf" }, { "name": "Bold", "css_weight": 700, "ttf": "fonts/OG_Bold.ttf", "italic_ttf": "fonts/OG_BoldItal.ttf" } ], "primary_weights": [ "Light", "Regular", "Medium" ] }, "fallback_web": "DM Sans (Google Fonts)", "fallback_office": "Verdana (Microsoft Office)" }, "hierarchy": { "headline": { "font": "Oakes Grotesk Medium", "size_pt": 48, "rule": "2x subhead" }, "subhead": { "font": "Oakes Grotesk Regular", "size_pt": 24, "rule": "2x body" }, "body": { "font": "Oakes Grotesk Regular", "size_pt": 12 } }, "logo_rules": { "clear_space": "Always maintain a margin equal to half the emblem width (the 'x' value) on all sides.", "min_size_digital_px": 50, "min_size_print_cm": 2, "do_not": [ "Shade the logo", "Angle, warp, or stretch the logo", "Ghost or outline the logo", "Recolor in non-brand colors", "Take apart or alter the lockup" ], "lockups": [ "primary", "horizontal", "vertical" ], "bleed_compensation": { "method": "Crop the transparent padding with background-size on a box of the artwork aspect ratio. Robust — never clips artwork. Preferred over negative margins, whose percentages are relative to width (even vertically) and clip the logo unpredictably.", "recommended_css": ".zera-logo { background: url(LOGO_URL) 47% center / 130% auto no-repeat; aspect-ratio: 2560 / 581; }", "element": "
", "measured": { "logos/intl/Hrz_White_v1.png": { "canvas_px": [ 3368, 1360 ], "padding_pct": { "left": 11.6, "right": 12.4, "top": 28.8, "bottom": 28.5 }, "artwork_px": [ 2560, 581 ], "artwork_ratio": 4.41, "bg_size_pct": 130, "bg_position": "47% center", "note": "Artwork is slightly left-of-centre (L 11.6% vs R 12.4%), so a centred crop shaves the shield; shift background-position to 47%." } }, "measure_cmd": "python3 -c \"from PIL import Image;im=Image.open('logo.png').convert('RGBA');W,H=im.size;l,t,r,b=im.getbbox();print('bg-size%%',round(100*W/(r-l),1),'ratio',round((r-l)/(b-t),3))\"", "note": "Hrz_ padding is roughly symmetric top/bottom (~28.8%), NOT bottom-heavy. Always measure the exact asset before placing it.", "legacy_css_deprecated": { "Hrz_": "margin: -10% -4% -18% -4%;", "Logo_": "margin: -10% -6% -12% -6%;", "Mark_": "margin: -10% -15% -10% -15%;", "Vrt_": "margin: -6% -10% -12% -10%;" } } }, "gradients": { "pdf_main": [ "gradients/Grd_01.jpg", "gradients/Grd_02.jpg" ], "pdf_edu": [ "gradients/Grd_03.jpg", "gradients/Grd_04.jpg" ], "pdf_intl": [ "gradients/Grd_05.jpg", "gradients/Grd_06.jpg" ], "pdf_music": [ "gradients/Grd_07.jpg", "gradients/Grd_08.jpg" ], "pdf_plus": [ "gradients/Grd_09.jpg", "gradients/Grd_10.jpg" ], "maker": [ "gradients/Grd_Maker_01.png", "gradients/Grd_Maker_02.png" ], "extended_pool": [ "gradients/Zera_Gradient_11.jpg", "gradients/Zera_Gradient_12.jpg", "gradients/Zera_Gradient_13.jpg", "gradients/Zera_Gradient_14.jpg", "gradients/Zera_Gradient_15.jpg", "gradients/Zera_Gradient_16.jpg", "gradients/Zera_Gradient_17.jpg", "gradients/Zera_Gradient_18.jpg", "gradients/Zera_Gradient_19.jpg", "gradients/Zera_Gradient_20.jpg", "gradients/Zera_Gradient_21.jpg", "gradients/Zera_Gradient_22.jpg", "gradients/Zera_Gradient_23.jpg" ], "backgrounds": [ "gradients/Zera_Background_01.png", "gradients/Zera_Background_02.jpg" ], "rule": "Two gradient sets: (1) `pdf_*` — the original 10 from the 2024 PDF, with documented sub-brand mapping (use these when sub-brand match matters). (2) `extended_pool` — 13 newer gradients (Feb 2025, files numbered 11–23) without a fixed sub-brand mapping; pick freely by mood/composition. The 2025 batch originally also shipped `Zera_Gradient_01–10`, but those were lower-res re-encodes of `Grd_01–10` and were removed 2026-06-10; numbering starts at 11 by design. `Zera_Background_*` PNGs are full-bleed brand backgrounds (cover-style)." }, "format_usage": { "digital": "RGB", "print": "CMYK" }, "contact": { "phone": "+60 13-205 8869", "linktree": "linktr.ee/zera.education", "website": "https://zera.edu.my", "address": "Eco Palladium Block C #04-23, Pusat Perdagangan Ekoflora, Jalan Ekoflora 7/5, Taman Ekoflora, 81100 Johor Bahru, Malaysia" }, "logo_animations": { "note": "Animated logo reveals. MP4, 1920x1080, ~15s, white background, delivered 2025-10-22. ECA (extra-curricular activities umbrella) has no subbrand entry; its lockup uses the Music yellow. Posters are the final lockup frame of each video.", "edu": { "name": "Zera Education", "video": "videos/Edu_Logo_Animation.mp4", "poster": "videos/posters/Edu_poster.jpg" }, "intl": { "name": "Zera International School", "video": "videos/Intl_Logo_Animation.mp4", "poster": "videos/posters/Intl_poster.jpg" }, "plus": { "name": "Zera Plus Education", "video": "videos/Plus_Logo_Animation.mp4", "poster": "videos/posters/Plus_poster.jpg" }, "eca": { "name": "Zera ECA", "video": "videos/ECA_Logo_Animation.mp4", "poster": "videos/posters/ECA_poster.jpg" } } }